Tuesday, July 10, 2012


Real Trucks Wear Pink

A big pink dump truck attracts a lot of attention. That’s exactly what Virginia Paving Company, a division of The Lane Construction Corporation, is hoping for - more attention towards breast cancer awareness and research. Ron Wright, J&J’s South Atlantic regional sales manager worked with Tidewater Mack and Virginia Paving to spec an aluminum material hauler. As always, J&J customized the unit to meet the customer’s needs, but the J&J paint shop was a little surprised at the color choice for the chassis and toprail. Pink. After a few double-checks to make sure the color code was correct, news of the “pink truck” spread like wildfire at J&J. So we called Russell Haynes, Assistant Mechanical Supervisor at Virginia Paving, to find out the story behind the pink truck.

We learned that The Lane Construction Corporation makes community service and involvement a high priority for employees in all of its divisions. In the regions where it does business, Lane grows with the community, and helps the community grow. Each Virginia Paving Company plant location is empowered to support local projects both financially and with employee volunteers.

The pink truck fits into the Virginia Paving “Dump Trucks for Charities” program where charitable organizations can advertise on Virginia Paving trucks. This truck will be part of the Virginia Paving Norfolk plant fleet and will be in service every day in Norfolk and Virginia Beach, and it will participate in local parades and events.

The pink truck, which will be driven by a female driver and will carry breast cancer awareness decals, will be a very visible reminder to everyone who sees it, that the need for breast cancer research and support is great.

Ron Burton, Senior Plant Manager at the Norfolk plant, was a big supporter of adding this pink breast cancer awareness truck into the fleet because the effects of breast cancer are so far reaching. According to the Susan G. Komen Foundation, it is estimated that in 2012, over 220,000 women in the U.S. will be diagnosed with invasive breast cancer and there will be nearly 40,000 deaths as a result of breast cancer.

Other Virginia Paving plants support other awareness campaigns, too. The Alexandria plant has an aluminum J&J dump truck with a giant puzzle on the cab to promote autism awareness and the Loudoun/Sterling plant has a pink J&J Susan G. Komen tank truck. Other Lane companies also participate.

At J&J, we commend The Lane Construction Company for their contributions to their local communities.  We value their business and enjoyed building the pink truck, which brightened up our lot and created a positive buzz. We’re certain it will get people talking about breast cancer awareness in Virginia too!

3 comments:

  1. I welcome this gesture of support by painting the truck pink. It is a sight to behold from a bystander point of view.
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